Fred Perry Clothing – A History and Informative Look at Britain’s Biggest Fashion Brand

Fred Perry clothing is one of Great Britain’s greatest contributions to the world. Started in the 1940’s by three-time Wimbledon tennis tournament winner Mr. Fred Perry, over the past 60 years the brand has grown from its humble sportswear origins into a brand that is recognised and respected across the whole world.

The clothing brand started when, towards the end of the 40’s, Mr Perry was approached by an ex-Austrian football player called Tibby Wegner. Wegner had developed a business mind after leaving profressional sports. He had developed a new type of sweatband, one that was much lighter and more flexible than all the others available at the time. Wegner wanted the new product to not only be endorsed by Fred Perry, but to carry his name. Mr. Perry accepted and the clothing brand was born.

The new style of sweat band was a massive success which was thanks in part to a very clever marketing campaign. The Austrian Businessman and British Tennis Player duo had further plans to expand the range of products available, but could not decide on a suitable logo. They both knew they wanted something that symbolised Fred’s life, but it was a difficult choice. Mr. Perry was well known to the British public not only for his tennis playing; but also his colourful love life (he had a string of high-profile relationships with many women, four of which he married), he was part of the budding celebrity culture (glitterati was a popular term for this at the time) and was he beginning to be recognised all across the world, which is especially admirable as this was before the time of gossip-focused media and mainstream television.

Fred’s idea for a logo was a pipe. He was a keen pipe smoker and felt this would make an ideal logo as it symbolises his personal life rather than his professional one. Tibby opposed this as he believed that it would be unpopular with Perry’s growing number of female fans. Between them they rejected many more designs until they finally settled on the Laurel Wreath. This logo has stayed with the brand to this day, and has become synonymous with British Heritage, find sportswear, polo shirts and, of course, Wimbledon championship.

The bridge between sportswear and street designer clothing happened during the 60’s and 70’s. The Fred Perry polo shirts had a surprising cult following from the ‘Mod’ culture of the time, who found it to be a perfect shirt in which to go about their activities. The polo shirts were made out of a very durable material, dealt with perspiration effectively and were aesthetically pleasing. Retailers were soon receiving requests from customers to ask Fred Perry to create polos with more colour on them (at this point, they only came in white), especially around the sleeve tips and collar.

In 2009, the clothing brand received a surge in its popularity and interest when they sponsored up-and-coming Scottish tennis player Andy Murray. Many of the nation’s rock and pop stars were also seen proudly wearing the label, including Gwen Stefani and Blur.

While the recent years’ of Fred Perry styles remain true in spirit to the traditional looks and feel that they have been known for for over 50 years, they are in no way opposed to experimenting with different styles with collaborators. Many big designers have worked with Fred Perry on collaborations and have created some stunning contemporary takes on the usual styles. Raf Simons is a fine example of this. In his collaborative work, he has re-imagined the conventional looks with a different approach, such as by using metallic material for the polo shirts or creating slim fitting but wool-filled Harrington jackets.

Fashionable Brands of Menswear That Create The Best Impression

Making a good impression is the best thing you can do, whether it is for meeting new clients or while clinching deals. The world offers only very few items by which you can inspire confidence and impress people, and one of them is high quality menswear.

It is vital to have excellent quality fashionable menswear. Successful men are quite aware of the importance of wearing quality threads. There is however, the time constraint to be considered, because of the need to visit a quality menswear store and a get tailor made collection of finest clothes.

A successful or aspiring business person or executive should look for the best menswear, but might not need the hassles in acquiring them. Luckily, the UK market offers three of the top brands that will satisfy this desire. These are Norse Projects, Engineered Garments, and Barbour.

Bring out the Bond in You with Barbour

In case you have doubts about Barbour being a famous brand, then you need not worry. Daniel Craig in the popular movie Skyfall featuring James Bond has worn a Sports Jacket – Beacon Heritage by Barbour. In the same movie, Albert Finney also wore Dunmoor Gilet, which also forms part of the Sporting collection of Barbour.

Craig looked quite fantastic as 007 in the Heritage jacket, so much so that it was sold out within a short time. However, do not despair, as December stock will soon be arriving in Barbour stores at Spitalfields, Carnaby Street, and Covent Garden.

Engineered Garments that are Functional

Another brand of clothing that is well known around the globe for high quality menswear is Engineered Garments. Their designers mainly focus on functionality, and are obsessed with producing the best-crafted apparel.

Military is the main inspiration for Engineered Garments, and it is not surprising that their garments apart from being functional are also quite durable. Engineered Garments take their inspiration form the regimental appearance and functionality of military clothing. Their products provide value for money due to the high quality of materials and workmanship.

Scandinavian Designs of High Style from Norse Project

Another option for men who demand the best is the Norse Project brand. The name itself implies a Scandinavian style; however, their range also combines the ultra-stylish design aesthetics of the Dutch.

Norse store products have a timeless style and are very functional. They are also unique, as they are inspired by Scandinavia, and all raw materials going into their production are sourced from around Europe.

Worthy Brands

Even though apparel from Norse Projects, Engineered Garments, and Barbour is not cheap, people who are conscious about quality do not mind investing in these fine collections, which have superior designs and workmanship.

Pay a visit to a Norse Projects, Engineered Garments, or Barbour Store nearest to you, and experience first-hand the superior quality of the menswear they have to offer.

7 Reasons Fashion Brands Should Be Nice to Bloggers

In the fashion world bloggers are rising to prominence as a force to be reckoned with. For some reason many new and established fashion brands still seem to treat them as second class citizens. We think this is a mistake, and here are a few reasons why we think so.

1. 40% of the press at New York Fashion Week are bloggers.

According to Reuters the presence of online media at fashion week has grown more than 20% over the last six months. This means that of the 3, 600 members of press present, nearly 40% are fashion bloggers.

2. Major fashion brands are inviting them to shows.

Designers like Carl Lagerfeld and John Galliano are inviting bloggers to their shows. In some cases they are even paying all costs to fly the bloggers to the show. If top end designers are doing this, don’t you think it’s time you start being nice to your local fashion blogger?

3. In the USA fashion bloggers are becoming very popular.

Blogs like Style Bubble are getting up to 25 000 hits a day. While some bloggers have tens of thousands of twitter followers. If this isn’t enough to make you sit up and notice then I don’t know what is.

4. Bloggers are now judges for CFDA

For the first time ever bloggers have been invited to be judges for the Council of Fashion Designers of America. This is a landmark event for the fashion blogging industry. It is an indicator of the power and influence that is moving into the hands of fashion bloggers.

5. Traditional fashion editors are losing control.

Just like the film and music industry is struggling to come to grips with the fact that the internet has made them largely irrelevant; the fashion editorial industry is losing much of it’s power. In the good (or bad depending on your point of view) old days fashion editors could control what and who the public sees. With the advent of the internet and growth of fashion blogs this power is now gone.

6. Enthusiasm = Influence

Everybody knows that the thing that sells clothes is enthusiasm and passion; not knowledge. The average person out there doesn’t care about technical details and high-brow descriptions of the “silhouette” and “architectural lines” of a garment. On the other hand, having somebody who clearly loves clothes recommend an item they love carries much more weight. Bloggers mostly do this because they love clothes and fashion, yes some of them make money from their blogs, but they only make money because they are passionate about what they do.

7. The rest of the world lags behind the USA

If you are based outside the USE this might be the most important reason to start building relationships with local bloggers. The developing world runs 3-4 years behind the states when it comes to the adoption of internet trends. This means that before long all the major local brands will be beating a path to the door of your favorite blogger. Shouldn’t you be there first?

2015 May Be the Year to Try Out New Fashion Brands

If you have been paying attention to the US national spending trends on clothing since 2011 you will notice that there has been some interesting changes in how the US, along with the rest of the world, shops for clothing. According to the US Department of Labor Statistics the Average Annual expenditures on Apparel shopping had been declining steadily since the 2011 annual average of $1,740 to a low point in 2013 annual average of $1,604, but in mid-2014 US apparel spending bounced back to annual average of $1,706 and is expected to continue to increase. During those same years a rebound trend was noticed in US made clothing which resulted in a 6.2% increase in sales.

Along with that The American Apparel & Footwear Association (AAFA) President and CEO Juanita D. Duggan announced in January/2015, “apparel and footwear contributed a record $361 billion to the U.S. economy in 2013, a bigger contribution than new cars, alcohol, toys, or practically any other industry.”

So what does all this mean exactly? Are we spending less but now have more clothes? Is the American clothing manufacturing industry back on top? Well not really, even with the record breaking increase 97% of all apparel sold in the US is still imported. What it does mean is that consumers are out there spending again and are buying more products. The recession mixed things up in all industries and as we continue to bounce back from it, more and more fashion trends get moved around in the mix. A new economy brings in new opportunities for new ideas, new brands and new designs to enter the picture.

But was this shifting in the fashion industry by accident or by design? Interestingly enough in early June/2015 during an agricultural forum held by the World Trade Organization the US accused China for the surging polyester content of wardrobes the world over as they claimed China has been stockpiling huge amounts of cotton for years which has led to “an increase in the use of polyester to the detriment of all cotton-producing countries.”

Other accusations said were that China is paying out huge subsidies to its cotton sector, about $5.1 billion in the 2013-2014 growing season. Between these outlays and its stockpiling, China is causing cotton prices to plunge on the international market altogether.

But is that the only reason prices have fallen? Maybe not, as China also cut back on its cotton imports which left much more cotton for the rest of the world to purchase and they also improved their polyester’s quality over the years thanks to declining oil prices, which would make polyester cheaper as China exports massive amounts of.

So what does this mean for the consumer? Well regardless of the country relations there is one thing that is evident, as clothing materials have gotten cheaper the quality for lesser known brands have gotten better. This has opened up the door for other international countries to sell their products to world consumers, such as the small up trend of the South American ‘Butt-lift’ jeans, which have found a market in Canada, Australia and certain parts of the US.

Another trend that has been seen is lesser known brands have benefitted from this quality increase which allows them to openly compete with bigger brands. Smaller brands also experienced a large growth in Google searches between mid-2014 and mid-2015 like; Cello Jeans (68% average search increase in 12 months), GJG Denim (31% average search increase in 12 months), Flying Monkey Jeans (86% average search increase in 12 months) and Silver Diva Jeans (24% average search increase in 12 months).

So what are you waiting for? Try a new bold or fierce brand today and open up your wardrobe to the new Fashion possibilities as 2015 promises to be the year of fashion trend changes.