Comme Des Garcons – A Global Fashion Brand

Comme des Garcons means ‘like the boys’ in French. This fashion label is the creation of the amazing Japanese designer Rei Kawakubo, who has made her mark on the fashion world with her own brand of controversial fashion despite having no formal fashion or tailoring training.

Perhaps it is this lack of training that has enabled Rei to create designs that have caused such a huge stir in the fashion world. She has challenged the notion that fashion must be sexy and colourful . She created designs of clothing that are described by some as avant garde by some. In the eighties, she created her vision of fashion in all black clothing that was almost revolutionary at the time. The technical side of Comme des Garcons is handled completely by her pattern makers who are challenged with transforming her designs into reality. The Comme de Garcons label has it’s own very recognisable signature look. The clothing is assymetical and draped across the body in an almost masculine style and feature details such as fraying and holes.

More recent Comme Des Garcon collections have incorporated loud and garish colours but for spring summer 09 Rei has returned to her favourite black.

The label was extablished in 1969 and has since been instrumental in bringing other new talents into the fashion spot light including Junya Watanabe and Tao Kurihara who have both started sub label under the Comme Des Garcons name . The label has also expanded into a huge empire over the last four decades with stores all over the globe and both clothing and perfume lines.

Tips For Creating a New Fashion Brand

As a child, I was confident that I would be a rich and famous fashion designer when I grew up. If pink nail polish, and designer jeans were the prerequisite, I was surely on my way. Color blocking was not an option in those days. Black shoes were the only staple, so I knew it all. In my first meeting with the fashion design high school, I was quickly shut down because of my inability to sketch. “Well, you would need to know how to draw and sketch,” the middle aged admissions counselor smirked. He then embarked on a fifteen minute lecture as to why my inability to do the latter would make fashion designing a rather formidable task. “Ouch!” My budding ambition, oversized ego, and teenaged self esteem, felt my pain in unison. “Imagine what skills I would need to become a lawyer,” I rationalized to myself.

Fast forward to the world of design software, computers, outsourcing and the internet. I am sure that the inability to sketch wouldn’t be frowned upon as such for fashion designing. It is never too early, or too late to develop your talent and innate ability as a fashion designer. Feel free to indulge in and create your new fashion brand if you are 12 or 55 years old.

Research your market. Who are you targeting?
Get inspiration from the key players in fashion.
Use Skype to set up business meetings. This cuts down on traveling costs.
Use social networks to interview people you know.
These interviews will give you ideas for present and future projects.
What can you contribute to make your fashion unique?
Add the wow factor that will make your designs stand out.
Brainstorm with friends and family to get as many ideas as you can.
Use friends and family for advertising your designs.
Wearing your design helps to get your brand out there.
“Where did you get that top?” This means a potential customer.
You will probably be on a budget, so utilize the internet for its low overhead to start out.
Weigh the advantages and disadvantages of online vs. offline.
Based on the above, choose the method that works best for your fashion brand.
Create a blog to help with your marketing efforts.
A professional website is a must have for your new business.

Once you have everything in order, go fast and hard promoting your new fashion brand. Good results will fuel your motivation, and inspire you to work harder.

Pal Zileri – Top Fashion Brand

Pal Zileri has been one of the most popular names in the fashion industry today. But where did this brand really start and who is behind it? Let’s find out.

Pal Zileri is a fashion house based in Vicenza, Italy. It specialized in men’s fashion, including formal and casual wear. Founded by two Italian designers Barizza and Miola in 1970, Pal Zileri is actually under the fashion house Gruppo Forall. The beginning of this fashion brand is aimed toward the aim of becoming a major player in the high-end fashion, which is what they are now. The brand takes high quality, exceptional corporate culture and production process as the cornerstone of its success.

Some of the collections include Pal Zileri Concept, which is their line of casual clothing for men for leisure; Pal Zileri Sartoriale, the brand’s premier collection of luxurious, comfortable and elegant men’s clothing tailored for perfect fit; and Abito Privato, a custom service label within the collection exclusive to loyal clients looking for tailor-made men’s wear.

Aside from having a number of stores and retail outlets all over the world, it also offers home service to some clients who needs more personalized tailoring services from any parts of the world.

The brand takes its pride for providing the best and latest in the fashion industry, which is reflected with the materials used in every product they made. Fabrics are chosen from some of Italy’s finest mills to ensure quality, satisfying the demand of the company’s high profile clients. The brand is also known for their excellent craftsmanship which shows their distinctive Italian style.

Always wanting to be true to their tag as “100% Made in Italy”, Pal Zileri has resisted the trend of shipping their production to offshore factories which offers low production cost. Unlike other fashion brands, they still rather put the premium on their products against cutting cost and degrading quality.

Duck and Cover Has Emerged As a Very Popular Fashion Brand – Try It

There are various fashion brands that have become immensely popular all around the world. The main reason for the rise in popularity of these brands is the growing consciousness among people to look more and more fashionable. These brands, in fact have become the main desire of the young generation of the present day. A kind of infatuation works among the teenagers regarding the use of branded clothes and accessories. They feel that they can look stylish only by means of wearing branded clothes.

Among several brands, Duffer menswear has become popular. There are several premium fashion brands working under this brand with different names like Duck and Cover, Henleys, Voi Jeans and many more. However, Duck and Cover have succeeded to win the hearts of millions of young generation people with the amazing range of collection. Duck and Cover is basically a designer label. Its innovative design goes with its name. For modern people seeking modern dresses, the collection of Duck and Cover is simply suitable.

These dresses are stylish as well fully functional and can be used for different types of occasion for different types of purposes. Due to the wide range of popularity of this fashion brand, it is not very difficult to get stores of Duck and Cover. Moreover, you can also make a search on the internet to look at the variety of designs and the styles of the dressing collection from Duck and Cover.

Duck and Cover tries its best to satisfy its customers with its new range of collection. The quality of dressing material is simply great to make you feel comfortable at any season. They see to it that along with the brand name, their customers get something of high quality so that it lasts for a long period of time. in fact, their products simply look good and feel great. With Duck and Cover you will be able show of your attitude in a different manner. The fitting will be amazing and the color combination of each pair is dress is wonderful enough to make you confused regarding the dress material you would buy.

You can buy jackets, jeans, t-shirts, shirts, polo shirts, sweaters and many other accessories of Duck and Cover to expose your style. You will stand apart from every one else with Duck and Cover collection and the greatest thing about it is that these collections are quite affordable so as to suit your pocket. The company takes care of the demands of the customer and sees to it that they give a good understanding of the varieties of aesthetic sensibilities that exists in the market. With this aim in mind they perform their business.