Discover a Wide Range of Top Fashion Brands of Designer Clothes in Westfield London

Westfield London Shopping Centre, located in White City/Shepherds Bush in West London, was opened at the end of October 2008. The centre covers a retail floor area of 150,000m², the equivalent of about 30 football pitches.

Westfield London, with its glass roof providing a bright and airy shopping environment, is said to be London’s largest shopping centre, and the largest urban area indoor shopping centre in Europe.

With a distinctive mix and match of designer and high street labels, Westfield London offers the ultimate London shopping experience. There are more than 265 shops from over 15 countries under one stunning roof – plus 16 brands that have never been seen in the UK before.

It also has a new high-end retail area called The Village, retailing brands such as Burberry, De Beers, Dior, Gucci, Louis Vuitton, Miu Miu, Mulberry, and Tiffany & Co – arguably establishing The Village at Westfield London as London’s third biggest luxury retailing centre after the West End and Sloane Square retail destinations.

Westfield London is designed to bring you the latest trends for all seasons. There’s a huge choice of stores to choose from including all your favourite High Street brands and four flagship department stores including House of Fraser, Next, Debenhams and Marks & Spencer.

Men’s fashion stores include:

* Barön Jon which offer a wide range of designer names and famous high street brands including Versace, YSL, FCUK, Milan Collection, Lambretta & Peter Werth,

* Camel Active, which specialises in masculine and modern casual wear.

* David Mayer Naman for the cosmopolitan man who wants a total look uniting international style with Italian taste.

Women’s fashion stores include:

* Blanco, the Spanish brand, which sells fashion clothing and accessories for urban young women

* Coast which specialises in stunning occasion-wear.

* Donna Ida stocks a constantly evolving line-up of top denim labels and you can expect great service along with up-to-date advice on current trends.

Children’s fashion stores include:

* Atelier de Courcelles, which has an innovative and creative concept dedicated to luxury childrens’ wear.

* Polarn O. Pyret from Sweden focuses on smart, functional and playful clothes for babies and children to age 11 years

* Pumpkin Patch provides the ultimate one-stop kidswear that is totally kid-friendly, comfortable and fun.

There are great facilities within the shopping centre to enhance your shopping experience, including:

* Several restaurant areas including:
The Loft, on the second floor, where you will find restaurants such as Byron, Nando’s. Pizza Express and Spaghetti House.

* The Balcony, on the First Floor, where you can enjoy exotic cuisines from Mexico, Japan, Vietnam, India, Italian, Lebanese, and the traditional English Fish & Chips.

* The Southern Terrace Restaurants, outside the main shopping complex, include restaurants such as Balans, Ciao Baby Cucina, Del’Aziz, Fire & Stone, Gourmet Burger Kitchen, The Real Greek, Wahaca and Wagamama.

There are also plenty of cafes and juice bars scattered all over the shopping centre – try Apostrophe or Butler’s Chocolate Café.

There are many comfortable resting areas where you can take the weight off your feet and recharge your batteries before continuing with your shopping.

Westfield London is a children-friendly environment with spacious, pushchair-friendly malls and plenty of lifts. There are three Family Rooms to help deal with meltdown moments when shopping with kids – two on the Ground Floor and one on Level 1 Retail near The Balcony.

Kiddy Cars are free to hire (up to four hours) to keep your kids entertained, and can be picked up from the Concierge Desk on Ground Floor.

If you are accompanying a disabled person, you can book a free wheelchair or motorised scooter and make the most of the wheelchair-friendly malls and restaurants.

It also hosts exciting events such as catwalk shows. At the end of September 2009, Westfield London teamed up with celebrity stylist William Baker to create a catwalk show – Westfield London Style 2009.

If you missed the fabulous catwalk show,here are some of the images he sent down the catwalk.

Westfield London is a popular shopping complex with the locals as well as visitors. Make Westfield London one of the “Must See” places next time you visit London.

How to get there.

By Tube

Four Underground stations provide easy access:
– Shepherd’s Bush and White City on the Central line
– Wood Lane and Shepherd’s Bush Market on the Hammersmith & City line.

By Bus

Bus routes 31, 49, 207, 237, 260, 607 and C1 will run from their current terminus at Shepherd’s Bush via the Westfield Interchange and on to terminate at the White City bus station. Route 148 will run to the bus station via Wood Lane.

Shepherd’s Bush also continues to be served by buses 72, 94, 95, 220, 272, 283, 295 and N207, to bus stops within a short walk of Westfield London.

Carhartt Jeans – From a Workman’s Wear to a Fashion Brand

Wearing jeans has been a trend for the longest time already. Perhaps, because of the quality and the comforts it brings, jeans have become a staple for people of all ages and sizes. Today, consumers have many brands to choose from ranging from the mass produced to designer jeans. How about you, how many different pairs do you have in your closet?

No clothing company caters to the need of every workman more than Carthartt does. This vision emerged from Hamilton Carhartt’s desire to establish a clothing company that will meet the demands of a harsh environment. In 1889, at the age of 34, Carharrt introduced his first overalls exclusively for use of railroad workers.

Success did not happen overnight for Mr. Carhartt. Although the overalls were an instant hit among railroad workers, the company hired the services of salesmen to peddle the products to the different railroad divisions. Well, in this generation, one would wonder if this strategy will even work. But it did for Carhartt. Why was it a hit among this specific market group? Because only Carharrt carries that zeal of durability and resistance to fire, water and abrasion. Even to this day, Carhartt jeans remain as a workman’s choice of jeans and apparel.

Evolution to A Fashion Brand

Did you know that it was only after a century that Carhartt jeans evolved into a competitive fashion brand? This was all thanks to rap and hip-hop music because everybody started wearing workman’s clothes. From the singers to the dancers, everybody is into wearing their products. The Carhartt epidemic, so to speak, has spread all throughout the country and eventually in key cities all over the world. They were even featured in leading fashion magazines.

The company struggled with a happy problem. They had to turn down their orders from department stores because of its inability to cope with the growing demands of their products. And just as fate would have it, more plants have now been put up and there was increased production.

While it is true that the fad for worker’s clothing has taken ground, the company never lost its primary vision of providing quality jeans and overalls to the American worker. It has even expanded it’s clothing line! Its marketing strategies have been intensified and strengthened. As they call it, the rest is history.

If you are on the lookout for quality denims, then jeans created by the Carhartt company, are something that you should own. For one, they are made to last a lifetime and are tailored to resist wear and tear. Interestingly, to ensure durability, the denim used is thick and double stitched. Although it may be rough at first but after constant washings, it will become softer and more comfortable to wear.

Review Of The Best Fashion Brands Of 2010

This review focuses on giving adequate information about the best fashion brands 2011. The best and most successful brands in the clothing and shopping niche have been D&G, Armani and Ed Hardy. There are definitely other brands that could also fall into this category, however, the 3 represented in this review definitely had a decent impact on how our teenagers and younger generation dresses today. Here are the reviews of each individual brand.

D&G (Dolce and Gabbana)

Dolce and Gabbana has been one of the leading manufactures and top providers in the clothing industry. Typical clothes and products that are produced from D&G are t shirts, jeans, belts, socks, caps, pullover, shoes, perfumes, watches, sun glasses, eye glasses, fan accessories, body lotions etc. The provider has been producing the highest quality products in all of these categories and niches since the last couple of years. In fact, D&G has become so popular that already teenagers at the age of 14 up simply love their products. We know that D&G is a great provider in quality and style, so the price must be remarkable high right? The prices for jeans, sun glasses and shoes are astronomic, and can hardly be afforded by many men and women. Unfortunately, this is why many fake products hit the market in the last decade and provided fake clothes and accessories from D&G.

Ed Hardy

Ed Hardy has been a sensation since the last couple of years. Through the production of high quality clothing like t shirts, jeans and caps Ed Hardy definitely stood out of the crowd. The America based company reached record numbers in sales in 2009 and 2010, and nobody sees this trend to slow down soon. It is similar to D&G one of the most professional clothing manufactures with a relatively high price standard. Caps can cost from around $70 up to $400 each. This is why only few people can actually afford original Ed Hardy clothes.

Armani

Armani is another top Italian cloth manufacturer. The strength of Armani lies in producing high quality jeans and belts. However, Armani also managed to bring perfumes and t shirts to the market that made it difficult for their competitors to fight back. The price is like for D&G and Ed Hardy accessories relatively high and not easily affordable for the average American. Armani accomplished to produce the best perfumes for both men and women in 2010.
This review was dedicated to the best fashion brands of 2010.

Define Your Fashion Brand’s Uniqueness and Sell More Product

Most fashion designers plan the online sales of their designs in a bit of a backward manner, meaning that they never properly develop an idea of what truly separates them in the marketplace from their competitors. However, if they did, they could guarantee sales and thereby assure the success of their brand.

The way to attract online customers who want and need your designs is by clearly defining what sets you apart from the rest of the fashion industry, which in marketing is called defining the Unique Selling Proposition (USP).

In a nutshell, the USP is a quick-but-intense analysis of your competitors, your target customer, and you…and how they all interlock (or don’t). By understanding where your competition succeeds and where they fail, as well as what motivates your target customer to buy, you can become the safety net to catch everyone who your competition cannot serve. In addition, you will differentiate yourself by doing all the same basics your competition does, except one better.

Let me try to illustrate via a simplistic-but-hypothetical scenario of three hypothetical t-shirt designer/retailers. Let’s assume that you’ve already figured out what makes your target customer happy. Let’s say you figured out that your target customers are green-minded, so they want tees in organic cotton. They’re also a bit glam, so they like flashy designs. They don’t really trust ordering online because they’ve had a bad experience before, so they look for a no-hassle return policy. Finally, this target customer is looking for plus sizing.

You’ve also been the smart independent fashion designer with marketing savvy, and your competitive analysis has garnered some key information about what your competition offers as well. You have found out that you each offer tees in organic cotton, as well as metallic embellishments. But you found out that you and Store 2 are the only designers that offer plus sizing. And…eureka! Store 1 is the only one of the bunch that offers a no-hassle return policy.

So what does this analysis tell us?

  • You are just as strong as the majority of the field.
  • You offer one benefit more than one competitor.
  • Only one competitor offers one benefit that you don’t.

So, you go back to your marketing drawing board, and you add on the no-hassle return policy if it makes business sense to you, and you make a big marketing deal out of the plus sizing, since you’re one of the very few that offer that flexibility to your customers.

Suddenly, you’re a designer that offers flashy, attention-getting designs printed on soft, organic cotton especially for the plus-sized t-shirt connoisseur. Oh, and by the way, never be afraid to buy from your favorite retailer or online, because regardless of where you purchased our t-shirt, we’ll exchange it for something that works better for you.

Congratulations! You’ve just created your USP.

So now what? Well, very simply, this message should invade all your marketing materials…your website content, your line sheets, your banner ads, your pay-per-click ads, just to name a few. You are now offering the market something completely different, something that no one else has (of course, assuming you did your competitive research thoroughly). Why wouldn’t online-wary, plus-sized, glam-but-green folks want to buy from you?

Your research will suggest that the market is being underserved in one particular aspect upon which you can capitalize. In this very simplistic example, it was the plus-sized market. The flip side of developing your USP, however, is that it indicates to you how your business should change to be able to meet that demand. It requires some out-of-the-box thinking in choosing which segment of the market that deserves your attention. In this case, even if you, the designer, are rail thin, you’ll now be faced with a decision: to go after the low-hanging fruit in the form of the plus-sized consumer, or continuing to swim upstream and offer what everyone else does. If you choose the latter (say, because you’re not plus-sized), then the only real message you’ll be communicating to the marketplace is “I have t-shirts too!” In that scenario, you could then consider your brand officially “watered down.”

As long as you always concentrate on what your customers want, as well as what your competition is doing, you will never go wrong. You have then developed a captive audience out of a marketing niche, and they will never stop buying your next big thing.

I’m rooting for your success!