Ladies’ Common Fashion Brands

Nowadays people treat perfumes as a must for their wardrobe and make up. It is not just the women who do this but it is now spreading to men as well. Perfume must be worn daily to enhance sophistication and classy dressing. Since perfumes will make you smell good, everyone will want to be near you.

Women like to choose a particular type of perfume that they form a habit of wearing everywhere they go. It is good but you can make it even better if you can make the mixing of different aromas into one fantastic scent work for you. It will enable you to make a fashion statement of your very own. Have a look at the greatest names in the ladies perfume world.

A look at Lovely by Sarah Jessica Parker will show you why it is the most popular with ladies, a habit that will be here for quite a long time still. Compare this to Armani’s Aqua di Gio and you will understand why these two are the greatest scents on earth for ladies.

If Armani is a giant in fashion industry it is the same for perfumes, for both men and women.

The single mention of Armani Code rings a bell with all women. It gives you a little whiff of wood, ginger and honey all wrapped up in one spray.

Most ladies find Lacome’s Attractio quite irresistible because of its rich scent, and then there is the Flower Princess from Vera Wang which is also very luxurious. It has some citric and flower smell. Older women go for Eternity but the younger ones like the fabulous Curve Kicks made by Liz Clairborne.

Ever fresh scent of Lacoste’s Touch of Pink is loved by women who are very active. Opium promises oriental sophistication.

Now you can understand why nobody should have any excuse for not wearing one scent of perfume or the other. The stores are awash with all types to suit every taste and preference. If you can know which particular type suits you, it will become your style and fashion.

Levi’s – Fashion Brand or Denim Icon?

Denim icon. There are a multitude of fashion brands in the market, especially in the jeans market, however none achieve the iconic status and brand salience as Levi’s. The fortified and unique image of the Levi’s brand allows them to not only be the most recognised but dominate the jeans market from markedly more expensive competitors. Levi’s can be mentioned in the same breath as Diesel, Ralph Lauren, Calvin Klein and Evisu, and in certain parts of the world they are considered a luxury brand; in southern Europe and parts of Asia and South America they are regularly preferred to designer labels.

An icon imbues legendary, revolutionary, original and unique qualities that are fully recognised and accepted by a large audience. An icon is a revered figurehead that is truly respected and regarded as a leader of their element. An icon that effuses a heritage of innovation and originality through 150 years of social and economic change and still remains at the vanguard of its field becomes a personality and a part of one’s life.

On a global scale people look to Levi’s for authenticity, originality and dependability, in other words they see it as the ‘real deal’. Worldwide Levi’s is accepted as an American icon, an idea furthered by creative images of ‘the jeans that built America’ and the global audience put their trust into the Levi’s ‘institution’ that embodies history, innovation and expertise.

As one would expect from a leader, Levi’s justifies its iconic image by their hand in consistently setting new trends, re-designing the marketplace and raising the benchmark for quality and satisfying consumers’ needs. Respect is not earned cheaply, and an icon is nothing without it. Levi’s through their values in integrity, empathy and courage have ventured and developed a high ethical conduct and social responsibility; observed from the 1960 Levi’s integrated southern plant, the positive representation in their advertising of older, disabled, black and ethnic people, through to the Community Involvement Teams and the Levi Strauss Foundation. These initiatives are not overlooked by the socially and ethically aware audience that now exists and thus the worldwide respect and trust put into Levi’s is regularly consolidated.

Another fact that confirms Levi’s iconic status is its longevity in remaining the most popular and respected denim brand that people want to be associated with. The history illustrates this: the 1950s Hollywood movies depicting the ‘biker boys’ cool image, the 70s Levi’s wearing ‘Saturday Night Fever Culture’, clothing the U.S Olympic team and the ‘Blues 501’ popularity in the 80s, and the cutting-edge unforgettable communications of the 90s up to the current day. Original creative ideas like ‘Laundrette’, ‘Flat Eric’, ‘Clayman’, ‘Twist’ and ‘Odyssey’ represent milestones in solidifying the global Levi’s appeal and raising its position up on a pedestal, akin to the status of an icon.

Endorsed by history and consolidated by the unique encapsulating imagery and communication by the advertising medium, Levi’s has ceased to be a mere fashion brand and has become an international symbol of continuous innovation, quality and dependability. Henceforth considering the range of appeal, from cowboys to skaters, and the depth of its global status, it remains very difficult not to accept Levi’s as the denim icon.

Fashion Brands That Understand Women’s Fashion Offer a Variety of Selections for Different Women

Women’s fashion is a diverse and ever-changing force in the clothing industry. The hottest trend this season could be passé by the same time next year. Or what was once considered a fashion faux pas can make its way to the covers of the industry’s top magazines. Women who aren’t well versed in the language of style or those who simply don’t have the time to keep up with the trends can turn to reliable labels that offer something for every woman regardless of budget, age, size and style.

There are some brands that carry a number of fashion lines which cater to different women. These names may carry a moderately priced selection – articles of clothing that retail for less than $100. Thanks to them, budget-conscious women can look good in quality, chic apparel without having to burn a hole in their wallets. From print coordinates to dresses to pants, these lines offer various articles of clothing that can easily be mixed and matched.

For those with more refined tastes when it comes to women’s fashion, some brands offer better and bridge categories. The former goes for around $500 and come in excellent quality and styles, while the latter is in between the better and designer categories, known for plush fabrics and cutting-edge style. With apparel for the career woman or the hip mom for work or weekends, women will have a lot to choose from.

As these fashion bigwigs cater to a variety of women, the different clothing lines offer sizes from 4 to 24 and can have something for women in their mid-twenties to those in their more mature years.

Socially Conscious Fashion Brands – Why We Need More Of Them

1. All the clothes are the same

The single biggest complaint about the state of fashion today is a distinct lack of original design. Particularly in the street fashion genre, the industry is plagued with a massive “me-too” complex. These days the challenge is all over, everybody wants to be the next “billionaire street label with all-over pattern designs”. Perhaps what’s even more sad, is that the customer has largely bought into such an extraordinary lack of invention, perpetuating the appearance of such mindless creations. It is really a challenge to look at the street fashion collections that come out today and get any real sense of distinct “design personality”. The group that loses when this happens is the customer, the customer that loses the ability to express themselves uniquely through what they wear.

2. Nobody cares for quality

In the latest Trend Report from trendwatching, one of the emerging trends for 2007 was “massclusivity” or exclusivity for the masses. What this has done, over the last few years, is commoditize all but the most luxurious products on earth. This has been done at the expense of quality. The fashion companies cannot make massive amounts of so called “designer” fashions at the same costs and with the same attention to detail as they would if they were not trying to flood the market with cheap clothes. As a direct result, quality has suffered, quality of the materials, quality of the designs, quality of the product delivery and quality of the production process. But more about that later…

3. Nobody cares for service

With the advent of mass commoditization, fashion has lost any ambitions of providing great service. If your goal is to move massive units of mindless cheap product, would you care so much about service? Would you put much effort into the experience your customer has with your label, with your brand? The labels have become faceless corporations with as much quality of brand experience as a vending machine. This has partly given rise to a larger fashion gap – the birth of “uber-premium” products where quality and service does matter though at such an expense that places them outside the reach of 99.9% of the mass class.

4. The designs don’t mean anything

Fashion has never been a great place to find meaning, especially not with any depth. This is odd, because one of the measures of great design in other realms of artistic expression are the feelings, thoughts and emotions a design evokes in those who observe it. This is a large part of how other arts are judged and how consciously and unconsciously, value gets assigned to them. Fashion has spent generations treading on thin ice in this area. With too much bias towards passing pop culture fads, fashion has systematically squandered the opportunity to intrigue, create wonder and make a statement to its masses of followers.

5. The creations are not new, only recycled

Perhaps even greater than the lack of inspiring creativity, sparkling variety and depth of meaning is the distinct absence of true innovation. If you take a complimentary industry, such as sports footwear – that industry has built real brand value through innovation. Cases in point are leading brands like Puma or Nike. Guilty in some respects of their own style recycling with the retro sneaker fad, they have over time made real attempts to consistently rethink the sports sneaker. And the customer has benefited with greater comfort, better performance and ultimately, better styling.

So what now?

Well to those consumers who are now becoming more conscious and aware of the real price of fashion, who are concerned about the impact of their choices in what clothes they buy, the following may be good advice –

o Buy fewer clothes

o Buy clothes that are more durable so they can last longer

o Buy clothes that are made as ethically as possible, with least energy and least use of toxic chemicals

o Buy clothes made by workers paid a credible living age, with reasonable employment rights and conditions

o Buy clothes that mean something to you, clothes that you can be proud of, and proud of wearing for a long time

o Buy clothes that give something back to the world that gave birth to them

Fashion may be dead in many ways, but it doesn’t have to be that way. In its proper form, fashion breathes. And when design, creativity, personal truth, honest expression and social responsibility meet – fashion sings. Because no matter what giant corporations may do, the undeniable truth is…

Fashion wants to live.