Fashion Brands That Understand Women’s Fashion Offer a Variety of Selections for Different Women

Women’s fashion is a diverse and ever-changing force in the clothing industry. The hottest trend this season could be passé by the same time next year. Or what was once considered a fashion faux pas can make its way to the covers of the industry’s top magazines. Women who aren’t well versed in the language of style or those who simply don’t have the time to keep up with the trends can turn to reliable labels that offer something for every woman regardless of budget, age, size and style.

There are some brands that carry a number of fashion lines which cater to different women. These names may carry a moderately priced selection – articles of clothing that retail for less than $100. Thanks to them, budget-conscious women can look good in quality, chic apparel without having to burn a hole in their wallets. From print coordinates to dresses to pants, these lines offer various articles of clothing that can easily be mixed and matched.

For those with more refined tastes when it comes to women’s fashion, some brands offer better and bridge categories. The former goes for around $500 and come in excellent quality and styles, while the latter is in between the better and designer categories, known for plush fabrics and cutting-edge style. With apparel for the career woman or the hip mom for work or weekends, women will have a lot to choose from.

As these fashion bigwigs cater to a variety of women, the different clothing lines offer sizes from 4 to 24 and can have something for women in their mid-twenties to those in their more mature years.

Socially Conscious Fashion Brands – Why We Need More Of Them

1. All the clothes are the same

The single biggest complaint about the state of fashion today is a distinct lack of original design. Particularly in the street fashion genre, the industry is plagued with a massive “me-too” complex. These days the challenge is all over, everybody wants to be the next “billionaire street label with all-over pattern designs”. Perhaps what’s even more sad, is that the customer has largely bought into such an extraordinary lack of invention, perpetuating the appearance of such mindless creations. It is really a challenge to look at the street fashion collections that come out today and get any real sense of distinct “design personality”. The group that loses when this happens is the customer, the customer that loses the ability to express themselves uniquely through what they wear.

2. Nobody cares for quality

In the latest Trend Report from trendwatching, one of the emerging trends for 2007 was “massclusivity” or exclusivity for the masses. What this has done, over the last few years, is commoditize all but the most luxurious products on earth. This has been done at the expense of quality. The fashion companies cannot make massive amounts of so called “designer” fashions at the same costs and with the same attention to detail as they would if they were not trying to flood the market with cheap clothes. As a direct result, quality has suffered, quality of the materials, quality of the designs, quality of the product delivery and quality of the production process. But more about that later…

3. Nobody cares for service

With the advent of mass commoditization, fashion has lost any ambitions of providing great service. If your goal is to move massive units of mindless cheap product, would you care so much about service? Would you put much effort into the experience your customer has with your label, with your brand? The labels have become faceless corporations with as much quality of brand experience as a vending machine. This has partly given rise to a larger fashion gap – the birth of “uber-premium” products where quality and service does matter though at such an expense that places them outside the reach of 99.9% of the mass class.

4. The designs don’t mean anything

Fashion has never been a great place to find meaning, especially not with any depth. This is odd, because one of the measures of great design in other realms of artistic expression are the feelings, thoughts and emotions a design evokes in those who observe it. This is a large part of how other arts are judged and how consciously and unconsciously, value gets assigned to them. Fashion has spent generations treading on thin ice in this area. With too much bias towards passing pop culture fads, fashion has systematically squandered the opportunity to intrigue, create wonder and make a statement to its masses of followers.

5. The creations are not new, only recycled

Perhaps even greater than the lack of inspiring creativity, sparkling variety and depth of meaning is the distinct absence of true innovation. If you take a complimentary industry, such as sports footwear – that industry has built real brand value through innovation. Cases in point are leading brands like Puma or Nike. Guilty in some respects of their own style recycling with the retro sneaker fad, they have over time made real attempts to consistently rethink the sports sneaker. And the customer has benefited with greater comfort, better performance and ultimately, better styling.

So what now?

Well to those consumers who are now becoming more conscious and aware of the real price of fashion, who are concerned about the impact of their choices in what clothes they buy, the following may be good advice –

o Buy fewer clothes

o Buy clothes that are more durable so they can last longer

o Buy clothes that are made as ethically as possible, with least energy and least use of toxic chemicals

o Buy clothes made by workers paid a credible living age, with reasonable employment rights and conditions

o Buy clothes that mean something to you, clothes that you can be proud of, and proud of wearing for a long time

o Buy clothes that give something back to the world that gave birth to them

Fashion may be dead in many ways, but it doesn’t have to be that way. In its proper form, fashion breathes. And when design, creativity, personal truth, honest expression and social responsibility meet – fashion sings. Because no matter what giant corporations may do, the undeniable truth is…

Fashion wants to live.

GHD – Is it a Billion Dollar Global Fashion Brand?

The rise and rise of GHD is becoming an ever more impressive story. Despite being ultimately a one-product company (the iconic ghd hair straightener, albeit it in various sizes and colours), and despite (or perhaps because of) being headquartered in deeply unfashionable Silsdon in Yorkshire, UK, GHD seems to get as many mentions in the fashion press as a certain Mrs Beckham.

Monique Lhullier, Miss Sixty and many others featured GHD as their haircare partner at their recent Fashion Week shows, with wavy, sea-inspired styles that showed off the versatility of the ghd iv styler.

Perhaps even more importantly the GHD marketing and PR machine that was so effective in dominating the UK market for GHD, is now fully up and running on a global basis with the famous pink GHD promotion now appearing across the globe (with a global network of breast cancer charities benefiting). Other campaigns like the GHD Pure / GHD Dark promotion also enjoyed global promotion

further example of how GHD is becoming a genuine international fashion brand is the unwelcome arrival of large-scale counterfeiting of GHD products. Indeed, major UK-based discount beauty and cosmetics chain, Superdrug, recently admitted supplying its customers with counterfeit GHD hair straighteners, albeit unintentionally [Source: BBC News Website, Friday, 19 September 2008]. This would suggest that GHD counterfeiting is now highly organised and very professional (as it is with designer perfumes and luxury fashion accessories). Of course, no-one at GHD will be happy with fake GHD products being sold, but it does bracket the company in some pretty exclusive company (Gucci, Prada, and the like).

It would appear that GHD have realised from the start that building a fashion brand is not exclusively about sales figures. Turnover, although important, must be conducive to brand building. For that reason, GHD have a famous reputation for refusing to supply to high street names – culminating in rejecting likes of Boots when GHD themselves were only a few years old. Although this policy has been relaxed slightly in recent years (with Boots and Amazon starting to sell directly supplied GHD hair straighteners in the last 12 months), it helped create the exclusivity and allure that any brand needs if it is to become a significant asset in its own right.

Which brings us to the issue of how much GHD might ultimately be worth. When the most recent management buy-out took place last year (just before the global credit markets seized up), the valuation was around $288 million ($160m). One of the reasons given for injecting capital a that stage into the business was to help it strike out around the globe to boost its presence and revenues from the US, Europe and Australasia. Achieving this, particularly in the US, where it was previously an underground cult brand, will certainly see the valuation of the GHD brand soar.

Of course, now isn’t the time to get carried away with valuing privately-held companies, but once the markets have returned to normality in 2010 or thereabouts, and provided that GHD has managed to continue to build its presence globally, then there is no reason why the people of Yorkshire won’t be celebrating the presence of a billion dollar fashion brand just up t’road.

Why Chanel Remains A Popular Fashion Brand

Chanel is perhaps one of the most recognizable fashion brands in the world, especially for women’s fashion. The logo has become a symbol of quality designer fashion and cool chic which many women dream of owning, whether through a pair of earrings, handbags or the fashionable dresses that are worn by celebrities worldwide, as well as those who know their fashion. When a well known celebrity appears on television or just out on the street on their day out with a Chanel product, you can be sure that the demand for that item would instantly increase overnight. With young women, the popularity can even be extremely overwhelming as many stores retailing Chanel products constantly run out of stock for the more popular products.

One of the reasons why Chanel remains so popular with fashionable young women is the simple designs they arrive at for every category of product they have, such as the cute earrings which are constantly sold out, and Chanel handbags which often adorn the arms of movie stars. They may look simple overall, but the designs also exude an underlying sophistication that attracts the female eye. A lot of care goes into the creativity aspects of designing and the production also pays full attention to details. That also contributes to the high regard with which Chanel products are often held, and another reason why they are considered high fashion items.

A measure of how popular Chanel items can be would be the earrings which quickly sell out in stores. Many fans even try to get their hands on Chanel earrings the moment they are released to the public. Some even travel to the Chanel boutiques in different countries in search of these fashion accessories when the store in their own country do not receive any stock. They are willing to pay for the additional cost of travel and currency exchanges that inflate the cost of the earrings, simply because owning and wearing a pair of Chanel earrings automatically signals to the whole world that you have great fashion sense and high taste. Some women might think that an exaggeration, but it can hardly be disputed that having a pair of beautiful earrings dangling from your ears will increase your personal stock in the eyes of admirers.

Not only have Chanel fashion products become a global icon, even the beauty scents produced by the fashion line have established their own place in popularity stakes. Chanel No. 5 has been a top selling perfume since it was first produced and set free on the unsuspecting public. It has remained the top choice for women worldwide who use perfume despite constant new competition from other brands. And the testimony given by men certainly will not lie, as it is also well loved by the opposite sex.

With the wide ranging products that encompass the Chanel catalog, to continue being so popular and recognized as an established fashion brand is testament to the timeless quality of design that the company produces. Without question, the Chanel brand will stay relevant for years to come, and a top choice for both women and men all across the world.