GHD – Is it a Billion Dollar Global Fashion Brand?

The rise and rise of GHD is becoming an ever more impressive story. Despite being ultimately a one-product company (the iconic ghd hair straightener, albeit it in various sizes and colours), and despite (or perhaps because of) being headquartered in deeply unfashionable Silsdon in Yorkshire, UK, GHD seems to get as many mentions in the fashion press as a certain Mrs Beckham.

Monique Lhullier, Miss Sixty and many others featured GHD as their haircare partner at their recent Fashion Week shows, with wavy, sea-inspired styles that showed off the versatility of the ghd iv styler.

Perhaps even more importantly the GHD marketing and PR machine that was so effective in dominating the UK market for GHD, is now fully up and running on a global basis with the famous pink GHD promotion now appearing across the globe (with a global network of breast cancer charities benefiting). Other campaigns like the GHD Pure / GHD Dark promotion also enjoyed global promotion

further example of how GHD is becoming a genuine international fashion brand is the unwelcome arrival of large-scale counterfeiting of GHD products. Indeed, major UK-based discount beauty and cosmetics chain, Superdrug, recently admitted supplying its customers with counterfeit GHD hair straighteners, albeit unintentionally [Source: BBC News Website, Friday, 19 September 2008]. This would suggest that GHD counterfeiting is now highly organised and very professional (as it is with designer perfumes and luxury fashion accessories). Of course, no-one at GHD will be happy with fake GHD products being sold, but it does bracket the company in some pretty exclusive company (Gucci, Prada, and the like).

It would appear that GHD have realised from the start that building a fashion brand is not exclusively about sales figures. Turnover, although important, must be conducive to brand building. For that reason, GHD have a famous reputation for refusing to supply to high street names – culminating in rejecting likes of Boots when GHD themselves were only a few years old. Although this policy has been relaxed slightly in recent years (with Boots and Amazon starting to sell directly supplied GHD hair straighteners in the last 12 months), it helped create the exclusivity and allure that any brand needs if it is to become a significant asset in its own right.

Which brings us to the issue of how much GHD might ultimately be worth. When the most recent management buy-out took place last year (just before the global credit markets seized up), the valuation was around $288 million ($160m). One of the reasons given for injecting capital a that stage into the business was to help it strike out around the globe to boost its presence and revenues from the US, Europe and Australasia. Achieving this, particularly in the US, where it was previously an underground cult brand, will certainly see the valuation of the GHD brand soar.

Of course, now isn’t the time to get carried away with valuing privately-held companies, but once the markets have returned to normality in 2010 or thereabouts, and provided that GHD has managed to continue to build its presence globally, then there is no reason why the people of Yorkshire won’t be celebrating the presence of a billion dollar fashion brand just up t’road.

Why Chanel Remains A Popular Fashion Brand

Chanel is perhaps one of the most recognizable fashion brands in the world, especially for women’s fashion. The logo has become a symbol of quality designer fashion and cool chic which many women dream of owning, whether through a pair of earrings, handbags or the fashionable dresses that are worn by celebrities worldwide, as well as those who know their fashion. When a well known celebrity appears on television or just out on the street on their day out with a Chanel product, you can be sure that the demand for that item would instantly increase overnight. With young women, the popularity can even be extremely overwhelming as many stores retailing Chanel products constantly run out of stock for the more popular products.

One of the reasons why Chanel remains so popular with fashionable young women is the simple designs they arrive at for every category of product they have, such as the cute earrings which are constantly sold out, and Chanel handbags which often adorn the arms of movie stars. They may look simple overall, but the designs also exude an underlying sophistication that attracts the female eye. A lot of care goes into the creativity aspects of designing and the production also pays full attention to details. That also contributes to the high regard with which Chanel products are often held, and another reason why they are considered high fashion items.

A measure of how popular Chanel items can be would be the earrings which quickly sell out in stores. Many fans even try to get their hands on Chanel earrings the moment they are released to the public. Some even travel to the Chanel boutiques in different countries in search of these fashion accessories when the store in their own country do not receive any stock. They are willing to pay for the additional cost of travel and currency exchanges that inflate the cost of the earrings, simply because owning and wearing a pair of Chanel earrings automatically signals to the whole world that you have great fashion sense and high taste. Some women might think that an exaggeration, but it can hardly be disputed that having a pair of beautiful earrings dangling from your ears will increase your personal stock in the eyes of admirers.

Not only have Chanel fashion products become a global icon, even the beauty scents produced by the fashion line have established their own place in popularity stakes. Chanel No. 5 has been a top selling perfume since it was first produced and set free on the unsuspecting public. It has remained the top choice for women worldwide who use perfume despite constant new competition from other brands. And the testimony given by men certainly will not lie, as it is also well loved by the opposite sex.

With the wide ranging products that encompass the Chanel catalog, to continue being so popular and recognized as an established fashion brand is testament to the timeless quality of design that the company produces. Without question, the Chanel brand will stay relevant for years to come, and a top choice for both women and men all across the world.

Your Own Fashion Brand Wholesale – Start a T-Shirt Line For One Thousand US Dollars (Part I)

Have you ever bought a t-shirt that you found great and thought that the company which made it could also have come up with other designs that you can instantly visualize but that were never made? If so, you have the right mindset to start your t-shirt line.

A successful t-shirt line requires creativity, especially when it come to designing the label’s logos, prints and embroideries. If you find the creative part of running your own t-shirt line exciting but lack the million dollar budget to get started then ask yourself:

How can I get started in the fashion business for a thousand dollars?

After all, what do you really need in order to get started? Not a million dollars, no, just a couple of clients, that’s all you need.

What does a potential client, a shop owner, an online retailer, need from you to validate his order?

Each of your potential client needs to see what’s in it for him. He needs you to come up with trendy fashion designs.

That’s a sine qua non condition to make sure that your tee-shirts (or even your jeans, bags or fashion accessories) actually grab the attention of a large public.

Your clients also need to clear a good margin off the products. Therefore you need to be able to come up with great wholesale price conditions for your clothing brand.

Seasoned wholesale buyers will look for guarantees, so the popularity of the design and its wholesale price are only elements of the package. Surrounding these elements are equally important factors such as time of delivery, minimum quantity per order. Number of colors and ability to order only the missing sizes or the missing colors when renewing orders also matter to serious garment buyers.

To get your first wholesale fashion order from your targeted market, you will have to combine all of the above in an attracting package and help your client visualize your product.

Read part II of this article to see the complete breakdown of the costs related to getting started with your own t-shirt line.

Comme Des Garcons – A Global Fashion Brand

Comme des Garcons means ‘like the boys’ in French. This fashion label is the creation of the amazing Japanese designer Rei Kawakubo, who has made her mark on the fashion world with her own brand of controversial fashion despite having no formal fashion or tailoring training.

Perhaps it is this lack of training that has enabled Rei to create designs that have caused such a huge stir in the fashion world. She has challenged the notion that fashion must be sexy and colourful . She created designs of clothing that are described by some as avant garde by some. In the eighties, she created her vision of fashion in all black clothing that was almost revolutionary at the time. The technical side of Comme des Garcons is handled completely by her pattern makers who are challenged with transforming her designs into reality. The Comme de Garcons label has it’s own very recognisable signature look. The clothing is assymetical and draped across the body in an almost masculine style and feature details such as fraying and holes.

More recent Comme Des Garcon collections have incorporated loud and garish colours but for spring summer 09 Rei has returned to her favourite black.

The label was extablished in 1969 and has since been instrumental in bringing other new talents into the fashion spot light including Junya Watanabe and Tao Kurihara who have both started sub label under the Comme Des Garcons name . The label has also expanded into a huge empire over the last four decades with stores all over the globe and both clothing and perfume lines.