Tips For Creating a New Fashion Brand

As a child, I was confident that I would be a rich and famous fashion designer when I grew up. If pink nail polish, and designer jeans were the prerequisite, I was surely on my way. Color blocking was not an option in those days. Black shoes were the only staple, so I knew it all. In my first meeting with the fashion design high school, I was quickly shut down because of my inability to sketch. “Well, you would need to know how to draw and sketch,” the middle aged admissions counselor smirked. He then embarked on a fifteen minute lecture as to why my inability to do the latter would make fashion designing a rather formidable task. “Ouch!” My budding ambition, oversized ego, and teenaged self esteem, felt my pain in unison. “Imagine what skills I would need to become a lawyer,” I rationalized to myself.

Fast forward to the world of design software, computers, outsourcing and the internet. I am sure that the inability to sketch wouldn’t be frowned upon as such for fashion designing. It is never too early, or too late to develop your talent and innate ability as a fashion designer. Feel free to indulge in and create your new fashion brand if you are 12 or 55 years old.

Research your market. Who are you targeting?
Get inspiration from the key players in fashion.
Use Skype to set up business meetings. This cuts down on traveling costs.
Use social networks to interview people you know.
These interviews will give you ideas for present and future projects.
What can you contribute to make your fashion unique?
Add the wow factor that will make your designs stand out.
Brainstorm with friends and family to get as many ideas as you can.
Use friends and family for advertising your designs.
Wearing your design helps to get your brand out there.
“Where did you get that top?” This means a potential customer.
You will probably be on a budget, so utilize the internet for its low overhead to start out.
Weigh the advantages and disadvantages of online vs. offline.
Based on the above, choose the method that works best for your fashion brand.
Create a blog to help with your marketing efforts.
A professional website is a must have for your new business.

Once you have everything in order, go fast and hard promoting your new fashion brand. Good results will fuel your motivation, and inspire you to work harder.

Pal Zileri – Top Fashion Brand

Pal Zileri has been one of the most popular names in the fashion industry today. But where did this brand really start and who is behind it? Let’s find out.

Pal Zileri is a fashion house based in Vicenza, Italy. It specialized in men’s fashion, including formal and casual wear. Founded by two Italian designers Barizza and Miola in 1970, Pal Zileri is actually under the fashion house Gruppo Forall. The beginning of this fashion brand is aimed toward the aim of becoming a major player in the high-end fashion, which is what they are now. The brand takes high quality, exceptional corporate culture and production process as the cornerstone of its success.

Some of the collections include Pal Zileri Concept, which is their line of casual clothing for men for leisure; Pal Zileri Sartoriale, the brand’s premier collection of luxurious, comfortable and elegant men’s clothing tailored for perfect fit; and Abito Privato, a custom service label within the collection exclusive to loyal clients looking for tailor-made men’s wear.

Aside from having a number of stores and retail outlets all over the world, it also offers home service to some clients who needs more personalized tailoring services from any parts of the world.

The brand takes its pride for providing the best and latest in the fashion industry, which is reflected with the materials used in every product they made. Fabrics are chosen from some of Italy’s finest mills to ensure quality, satisfying the demand of the company’s high profile clients. The brand is also known for their excellent craftsmanship which shows their distinctive Italian style.

Always wanting to be true to their tag as “100% Made in Italy”, Pal Zileri has resisted the trend of shipping their production to offshore factories which offers low production cost. Unlike other fashion brands, they still rather put the premium on their products against cutting cost and degrading quality.

Duck and Cover Has Emerged As a Very Popular Fashion Brand – Try It

There are various fashion brands that have become immensely popular all around the world. The main reason for the rise in popularity of these brands is the growing consciousness among people to look more and more fashionable. These brands, in fact have become the main desire of the young generation of the present day. A kind of infatuation works among the teenagers regarding the use of branded clothes and accessories. They feel that they can look stylish only by means of wearing branded clothes.

Among several brands, Duffer menswear has become popular. There are several premium fashion brands working under this brand with different names like Duck and Cover, Henleys, Voi Jeans and many more. However, Duck and Cover have succeeded to win the hearts of millions of young generation people with the amazing range of collection. Duck and Cover is basically a designer label. Its innovative design goes with its name. For modern people seeking modern dresses, the collection of Duck and Cover is simply suitable.

These dresses are stylish as well fully functional and can be used for different types of occasion for different types of purposes. Due to the wide range of popularity of this fashion brand, it is not very difficult to get stores of Duck and Cover. Moreover, you can also make a search on the internet to look at the variety of designs and the styles of the dressing collection from Duck and Cover.

Duck and Cover tries its best to satisfy its customers with its new range of collection. The quality of dressing material is simply great to make you feel comfortable at any season. They see to it that along with the brand name, their customers get something of high quality so that it lasts for a long period of time. in fact, their products simply look good and feel great. With Duck and Cover you will be able show of your attitude in a different manner. The fitting will be amazing and the color combination of each pair is dress is wonderful enough to make you confused regarding the dress material you would buy.

You can buy jackets, jeans, t-shirts, shirts, polo shirts, sweaters and many other accessories of Duck and Cover to expose your style. You will stand apart from every one else with Duck and Cover collection and the greatest thing about it is that these collections are quite affordable so as to suit your pocket. The company takes care of the demands of the customer and sees to it that they give a good understanding of the varieties of aesthetic sensibilities that exists in the market. With this aim in mind they perform their business.

Today’s Hip Hop Fashion Brands

Hip hop fashion is everywhere. Hip hop clothing designers have certainly made a mark in today’s fashion. Urban fashion is more than oversize football jerseys, and baggy jeans for men and skintight mini-dresses, and low rise jeans for women.  Actually, urban clothing has evolved over the years to include a wide variety of styles. Just as fast as the music has spread and inspired listeners of all colors and backgrounds, anyone can wear urban wear and look good. Here are some of the top hip hop clothing brands.

  • Apple Bottom Jeans caters to trendsetting women of all shapes and sizes. Being fashion trendy is not easy when you have curves. The motto of Apple Bottoms is “A woman should not try to fit the clothes; the clothes should fit the woman!” Apple Bottoms ultimate mission is to exhibit and accentuate the natural curves of a woman. This unique brand is the mastermind of platinum superstar Nelly. His creative team of designers crafted the perfect fit for different women’s body shapes.  Since the release of Apple Bottoms they have become one of the hottest urban clothing lines that caters to females of all shapes and sizes. The brand is adored by celebrities including Oprah, Alicia Keys, and Ciara. Apple Bottoms is now a full clothing line for women, including not only jeans, but also skirts, shorts, shirts, and even jackets. 
  • Kimora Lee has positioned Baby Phat as the world’s top destination brand for female urban hop hip clothing. Sexy and stylish, Baby Phat, has become a phenomenon in style and fashion with women all over the world. Kimora’s experience as a top fashion model, her marriage to Russell Simmons, her intrinsic sense of style would put Baby Phat at the forefront of the urban luxury movement. Kimora Lee’s lavish designs are sought after by top celebrities including Britney Spears, Lil’ Kim and Alicia Keys.  Baby Phat’s eye-catching clothing represents everything that is feminine, fun, glitzy, glamorous, and sensuous. The line now includes outerwear, handbags, shoes, lingerie, jewelry, two limited edition Motorola mobile phones and a signature fragrance. Kimora Lee continues to take fashion to new heights. Baby Phat certainly is a lifestyle brand for the glamorous woman who loves fashion
  • Beyonce Knowles, one of the greatest R&B singers of our day has successfully transcended the music industry.  She has become a songwriter, record producer, actress, dancer, fashion designer, fashion model, and film producer in the span of about 5 years. Beyonce launched her family’s fashion line House of Dereon in 2004 with her mother Tina Knowles. The style and concept is inspired by three generations of women in their family, with the name “Dereon” paying tribute to Beyonce’s grandmother, Agnez Dereon.
  • Marc Ecko, the creative force behind the Ecko Clothing brand, has pioneered the fashion of the youth culture and global lifestyle brand. The brand has expanded to include several lines comprised of Ecko Unlimited (men), Ecko Red (women), EckM Function (outerwear and alternative sports), Marc Ecko Leather (leather goods), Marc Ecko watches, Marc Ecko Scopes (eyewear), EckM Storage (bags and accessories), Marc Ecko Footwear (men’s, women’s, and children’s footwear), Zoo York (skateboarding, extreme sports, and hip hop), EckM Unlimited Boys and Ecko Red Girls lines.
  • Founded by Jonas Bevacqua and Robert Wright, Lifted Research Group (LRG) represents the common love of music and fashion by its creators. Bevacqua was responsible for the idea for the company and also raised the initial startup capital from friends who worked in the fashion industry.  The independent clothing company was quickly recognized by the hip hop generation, being worn by hip-hop celebrities Kanye West and Chris Brown. According to the founders, the company’s success has been the result of listening to their passions instead of their pockets.
  • Rocawear Clothing represents a borderless, global lifestyle. Created by Jay-Z, the brand quickly became the main brand for street savvy consumers. The Rocawear clothing line maintains a focus of providing clever innovation in fabrication, application and design to its customers.  Diversifying from young men’s wear to women’s, juniors, children’s, infants and accessories, Rocawear defines and advances urban cultural trends while remaining a true reflection of urban lifestyle.
  • Sean John Clothing has grown from a domestic style to international recognition. Diddy brings his acute sense of style to his signature collection of sportswear, underwear, outerwear, tailored suits, boys clothing, fragrances, accessories, women’s wear, and eyewear. The New York Times praises Sean John for its perpetual success. P.Diddy states “Sean John clothing is not looking for a quick hit, but is rather committed to the quality and design of its products. We would ultimately like to be viewed as the future of fashion”.